News
Google implements NetMarcom® solution from Harding Marketing
Internet giant Google has implemented AmCham RAA member Harding Marketing’s innovative solution NetMarcom®. The original press release can be found here.
Software giant to realize advantage of automated tool for creating collateral and internal communications.
SAN JOSE, Calif, June 9, 2010 - Google, the premier Internet search engine software company, has implemented NetMarcom®, a unique online publishing application created by Harding Marketing of San Jose, California, and Grenoble, France. NetMarcom is poised to help the Mountain View, California-headquartered software giant streamline its collateral development, reduce costs, and speed communications.
Finding that its global marketing teams were spending a considerable amount of time and resources creating template-based collateral, Google went looking for a more cost-effective solution to give them the ability to produce these materials on their own. A self-serve option would enable these creative professionals to shift their focus to generating high-impact, customized design projects.
Google tapped Harding Marketing, whose knowledge of Google brand, products, and content has led to a long-standing relationship of successful past projects, for its well-received online publishing tool NetMarcom.
“Google chose NetMarcom for its easy-to-use interface and flexibility to integrate into our print-on-demand process,” says Michelle Contreras, Vice President of Sales & Marketing, Harding Marketing, “It’s an incredibly simple process that lets new users quickly create collateral on their own.”
With NetMarcom, Google marketers can create, revise, personalize, approve, and publish virtually any type of communications collateral in multiple formats including PDF, HTML, or Microsoft® Word. And because it is a Web-based tool, NetMarcom lets authorized Google users easily access content worldwide, from anywhere there’s Internet access, 24x7.
For its first application of NetMarcom, Google plans on using the publishing tool for producing its popular, informative case studies. As NetMarcom best practices and application development continue to evolve, Google can take advantage of future mobile services and social media integration capabilities.
A platform with a number of uses for marketing communications collateral, NetMarcom has helped leading companies realize significant time and cost savings: HP Services reduced costs by 40%, HP ProCurve Networking reduced publishing costs by more than 56%, and Symantec saved $1.3 million USD in one year. Please visit http://www.hardingmarketing.com/en/solutions/netmarcom.asp for more information.
To learn more about Harding’s services and the NetMarcom solution, contact Michelle Contreras at (408) 892 – 4685 or visit http://www.hardingmarketing.com
About Harding Marketing
Founded in 1981, Harding Marketing is a full-service international agency to Fortune 500 clients and other organizations. It offers technology and digital design marketing communications solutions. Headquartered in Silicon Valley and with offices in France, Spain and Germany, Harding Marketing services include strategy, interactive design, project management, creative direction and technical development for traditional and multimedia marketing initiatives. Harding Marketing has developed NetMarcom®, an online enterprise application for marketing collateral that enables publishing across multiple platforms and languages, helping clients to reduce their marketing costs while increasing their number of marketing deliverables. For more information, visit http://www.hardingmarketing.com.